A BIT ABOUT MATTHEW SADOFSKY

An industry-recognized marketing and advertising leader with years of experience growing marketing teams, managing multi-million-dollar budgets, and championing innovation in ad tech such as machine learning LTV projections, programmatic media buying, and image recognition software. I have a passion for what I do and frequently contribute to the community with podcasts, articles, and speaking engagements around the states.

 

AWARDS & RECOGNITION

TOP 5 GLOBAL MARKETER App Growth Awards

Recognized as one of the top global marketers


SPEAKERVentureBeat Transform

Topic: “Leverage AI and Analytics for Growth”


FEATUREDFORBES

Interviewed by Forbes with the article titled “AI Powers and Scales Mobile App User Acquisition


SPEAKERMobile App Unlocked

Topic: “Agency or Internal Team – How to maximize your spend”


SPEAKER App Promotion Summit

Topic: “The Tech Driven Future of User Acquisition”

 

PROFESSIONAL EXPERIENCE

 

SENIOR DIRECTOR,
GROWTH MARKETING

TIDAL
2018 - Present

Responsible for paid user acquisition, advertising strategy, creative direction, product marketing, conversion rate optimization (CRO), organic growth, ASO, affiliate partnership management, and marketing technology development.

STRATEGIC ADVISOR

ClearBrain
2018 - Present

Provided advice on the product direction, business development, and marketing.

DIRECTOR,
GROWTH MARKETING

Tilting Point
2016 - 2018

Hired, trained, and managed a seven-person growth marketing team responsible for a $132 million dollar annual marketing fund and all advertising campaigns via Facebook, Instagram, Programmatic RTB, TV, Ad Networks, Affiliate Channels, Google AdWords, Apple Search, and more

MANAGER,
MARKETING

SNAP Interactive
2015 - 2016

Oversaw the branding process for the new dating site 50more from brand name, logo, tagline, style, PR, and product positioning & developed a comprehensive user-acquisition strategy through search, social, and display, as well as affiliate management.

Rutgers-Scarlet-Knight-Finish.jpg

RUTGERS BUSINESS SCHOOL

B.S., Marketing | Management & Global Business

A five-time Dean's List recipient. Completed four internships. On-campus marketing director for the intramural sports program across four campuses.

 

©2018 by Matthew Sadofsky - Marketer - Voice Actor - Chocolate Lover. Proudly created with Wix.com