A BIT ABOUT MATTHEW SADOFSKY
An industry-recognized marketing and advertising leader with years of experience growing marketing teams, managing multi-million-dollar budgets, and championing innovation in ad tech such as machine learning LTV projections, programmatic media buying, and image recognition software. I have a passion for what I do and frequently contribute to the community with podcasts, articles, and speaking engagements around the states.
AWARDS & RECOGNITION
TOP 5 GLOBAL MARKETER – App Growth Awards
Recognized as one of the top global marketers
SPEAKER – VentureBeat Transform
Topic: “Leverage AI and Analytics for Growth”
FEATURED – FORBES
Interviewed by Forbes with the article titled “AI Powers and Scales Mobile App User Acquisition”
SPEAKER – Mobile App Unlocked
Topic: “Agency or Internal Team – How to maximize your spend”
SPEAKER – App Promotion Summit
Topic: “The Tech Driven Future of User Acquisition”
2018 - Present
Responsible for paid user acquisition, advertising strategy, creative direction, product marketing, conversion rate optimization (CRO), organic growth, ASO, affiliate partnership management, and marketing technology development.
2018 - Present
Provided advice on the product direction, business development, and marketing.
2016 - 2018
Hired, trained, and managed a seven-person growth marketing team responsible for a $132 million dollar annual marketing fund and all advertising campaigns via Facebook, Instagram, Programmatic RTB, TV, Ad Networks, Affiliate Channels, Google AdWords, Apple Search, and more
2015 - 2016
Oversaw the branding process for the new dating site 50more from brand name, logo, tagline, style, PR, and product positioning & developed a comprehensive user-acquisition strategy through search, social, and display, as well as affiliate management.
RUTGERS BUSINESS SCHOOL
B.S., Marketing | Management & Global Business
A five-time Dean's List recipient. Completed four internships. On-campus marketing director for the intramural sports program across four campuses.