A BIT ABOUT MATTHEW SADOFSKY
An industry-recognized marketing and advertising leader with years of experience growing marketing teams, managing multi-million-dollar budgets, and championing innovation in ad tech such as machine learning LTV projections, programmatic media buying, and image recognition software. I have a passion for what I do and frequently contribute to the community with podcasts, articles, and speaking engagements around the states.
AWARDS & RECOGNITION
TOP 5 GLOBAL MARKETER – App Growth Awards
Recognized as one of the top global marketers
SPEAKER – VentureBeat Transform
Topic: “Leverage AI and Analytics for Growth”
FEATURED – FORBES
Interviewed by Forbes with the article titled “AI Powers and Scales Mobile App User Acquisition”
SPEAKER – Mobile App Unlocked
Topic: “Agency or Internal Team – How to maximize your spend”
SPEAKER – App Promotion Summit
Topic: “The Tech Driven Future of User Acquisition”
PROFESSIONAL EXPERIENCE
SENIOR DIRECTOR,
GROWTH MARKETING
TIDAL
2018 - Present
Responsible for paid user acquisition, advertising strategy, creative direction, product marketing, conversion rate optimization (CRO), organic growth, ASO, affiliate partnership management, and marketing technology development.
STRATEGIC ADVISOR
ClearBrain
2018 - Present
Provided advice on the product direction, business development, and marketing.
DIRECTOR,
GROWTH MARKETING
Tilting Point
2016 - 2018
Hired, trained, and managed a seven-person growth marketing team responsible for a $132 million dollar annual marketing fund and all advertising campaigns via Facebook, Instagram, Programmatic RTB, TV, Ad Networks, Affiliate Channels, Google AdWords, Apple Search, and more
MANAGER,
MARKETING
SNAP Interactive
2015 - 2016
Oversaw the branding process for the new dating site 50more from brand name, logo, tagline, style, PR, and product positioning & developed a comprehensive user-acquisition strategy through search, social, and display, as well as affiliate management.
RUTGERS BUSINESS SCHOOL
B.S., Marketing | Management & Global Business
A five-time Dean's List recipient. Completed four internships. On-campus marketing director for the intramural sports program across four campuses.